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Mobile gaming is on the rise, it's one of the fastest growing digital gaming sectors and by 2017 is expected to grow to a $29.6bn industry, accounting for 34% of the global gaming market. In the USA alone, 90% of adults have a cell phone, with 58% using smartphones daily. Smart phones are now the way to communicate across all generations, and spending money on mobile apps has become an accepted norm for all demographic groups. The smartphone is the ultimate personal accessory; an all-in-one entertainment and communication device.

Source - http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/