Some U.S. Data

  • 63% of U.S. households are home to at least one person who plays 
    video games regularly (3 hours or more per week)
  • Average age of players: 35
  • 73% of all gamers are above 18 and older
  • 41% are female
  • The average age of female gamers is 44
  • 65% of households own a device used to play video games
  • Average age of the most frequent game purchaser is 38
  • 77% of gamers play at least one hour a week
  • 35% play games on their smartphone

Sources ( )

Some U.K. Data

  • Average age is 35
  • 58% of the gamers on any type of game are male 42% of the gamers is female (Ipsos, Q1, 2016)
  • There are now more woman playing mobile video games than man (IAB)
  • The average gamers plays for almost 3 hours a day
  • The average gamer fights with their partner over their gaming hobby twice a week, with some 15% of people saying they’ve broken up over the amount of time spent gaming.
  • The UK is just behind the U.S. in terms of iPad game purchases.

Other Countries

  • The world-wide video game industry grew 9% in 2013 and now exceeds $76 billion with projections it will reach over $86 billion by 2016.
  • The European market for games is more than $20 billion.
  • China and the US lead the pack when it comes to iPhone/iPad games.
  • The games industry in India had a significant growth of 138% between 2013 & 2014
  • There are more than 2 billion smartphone users in the world
  • The mobile phone has become one of the primary uses of internet
  • 80% of time on mobile is spent inside apps or games